Any coverage is good coverage, right? The answer is no. Negative coverage of life extension can spread stereotypes that cause funding sources to become more squeamish about contributing to groups like the Methuselah Foundation.

On Time.com, a feature “10 Ideas Changing the World Right Now” includes “Amortality” as one of their ideas, saying that, “The defining characteristic of amortality is to live in the same way, at the same pitch, doing and consuming much the same things, from late teens right up until death.” The journalist also writes, “They’re a highly sexed bunch”, and includes Nicolas Sarkozy, Madonna, and Mark Zuckerburg among their number.

You might read the article and say it’s not too negative, but it is negative. The general feel I got was that life extensionists are irresponsible and deluded about their age. This is the same boring conservative reaction that we’re used to hearing, but these arguments are even more dangerous because they can appeal to moderates, unlike the arguments of Kass for instance, which appeal only to religious conservatives.

The impetus to extend life need not be based on denialism and youth fetishism (it can be, especially among the millions of people who buy “anti-aging” creams, but this exists less in the more mature life extension advocacy organizations based on humanitarian goals). It can be based on transhumanism as simplified humanism:

“As far as a transhumanist is concerned, if you see someone in danger of dying, you should save them; if you can improve someone’s health, you should. There, you’re done. No special cases. You don’t have to ask anyone’s age.”